• Title : The Back of the Napkin

  • Author:

  • Ranting:

  • ISBN: 1591841992

  • Format Type: Hardcover

  • Number of Pages: 278 pages


The Back of the Napkin Description

A bold new way to tackle tough business problems even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub and spoke airlines, he grabbed a bar napkin and a pen Three dots to represent Dallas, Houston, and San Antonio Three arrows to show direct flights Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers Used properly, a simple drawing on a humble napkin is powerful than Excel or PowerPoint It can help crystallize ideas, think outside the box, and communicate in a way that people simply get In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can t draw Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyone s innate ability to look, see, imagine, and show THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights This book will help readers literally see the world in a new way..



The Back of the Napkin Reviews

thumbnail Title: The Back of the Napkin
Author:Dan Roam
ISBN :1591841992
ranting: 1.5
Reviewer: 32 Reviews
Description: A bold new way to tackle tough business problems even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub and spoke airlines, he grabbed a bar n

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